Competing on Value Mack Hanan Peter Karp Hardcover Business Strategy Book AMACOM
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Competing on Value by Mack Hanan and Peter Karp provides a strategic framework for moving sales forces away from commodity selling toward high-margin, value-based marketing. This business guide explores radical shifts in sales mindsets, teaching how to price based on value rather than cost and how to create proposals that resonate with hard-bitten clients. Published by AMACOM (American Management Association), this hardcover edition includes the original dust jacket. Note that this copy contains yellow highlighting on several pages as shown in the photos. Hardcover with dust jacket. ISBN 0-8144-5036-9.
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